To strengthen the Group’s brand strategy and reflect the shape of the Group today, Photo-Me International PLC is in the process of launching a new corporate brand “ME Group”, reflecting the wide range of easy to use and convenient vending products and solutions offered by the Group. The “ME Group - Making Easy” branding will be rolled out across all of the Group’s countries of operation in the coming months.
The new brand reflects the Group’s mission to revolutionise local retail by bringing innovative automated self-service solutions to consumers delivered through a more self-sufficient and simpler customer experience everyday. So why ME?
So why ME?
It is a two letter word loaded with meaning:
for My Experience
for More Engaged
for Minute Experience
for Making Easy
ME captures the easy-to-use and convenient nature of the Group’s diverse vending portfolio and consumer experience and engagement.
The new brand strategy is an exciting and important development for the Group which will support its growth strategy and continued diversification to meet the needs of customers and consumers today and in the future.
Photo-Me International PLC will remain the Group’s listed entity name.
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